Mark Huff Construction

A total brand renovation

Mark Huff Construction was founded in 2006 and has grown from specializing in residential remodel projects into a full service contractor. Providing services in the San Francisco Bay Area with everything from kitchen and bathroom remodels to complete home renovations, additions and commercial tenant improvements.

A legal structure name change from Huff Construction to Mark Huff Construction, Inc. spurred the company to undergo a complete brand update. While they were successful and busy, their identity and website did not properly reflect their professional capabilities. The new logo was inspired by construction signs and tools. The shape and color uniquely captures what the company does even at a quick glance. We adapted the logo to work as business cards, with a custom die-cut shape on heavy card stock. We also created reflective vinyl truck signs and construction site signs in that hexagon shape.

We developed a informative yet aspirational tagline for the company: Building dreams into reality.

The new site features in-depth details and photos of completed Projects that will grow over time. Projects are tagged as Commercial or Residential.

The owner, Mark Huff, is vocal, energetic and direct so we wanted to capture his spirit in the website in the both language and design.