Intersil needed to create a brand for their new Power Management IC Business Development Group, a corp of engineering aces comprised of the best minds in the industry. They were looking for risk-takers, rebels, bold thinkers, innovators and doers to build the best power management solutions for mobile applications.
Our solution—reVOLT Power: Redefined—captured that rebel attitude in the naming, messaging and graphics. The campaign challenged potential recruits to redefine analog power and rock the industry.
