Peet’s Coffee & Tea

Launching a brand nationally.

Originally known only to a discriminating select few, Peet’s Coffee & Tea is today a household name celebrated for their distinctive deep-roasted flavor. We began working with the company when their products were still only offered in the San Francisco Bay Area. Emphasizing the unique look and personality of Peet’s, we created a piece with original hand-drawn illustrations and paired it with their coffee bag pattern for their first ever direct mailing. We developed a variety of print and online ads, direct mail, brochures and store point-of-purchase displays that launched Peet’s from a local institution to a national coffee brand powerhouse.